Brand Manager (6 Months FTC) - Coricraft

About the role

TFG is hiring a Brand Manager (6 Months FTC), based in Western Cape. Practical experience using AI tools and building bots to streamline workflows and improve operational efficiency is advantageous. Proficiency in Microsoft 365, including Excel and PowerPoint, with working knowledge of approved generative AI tools.

Responsibilities

• Behaviors
• Innovative mindset, always looking for new ways to strengthen the brand and connect with consumers.
• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
• Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Requirements

• Skills
• Strategic brand thinking and positioning
• Commercial acumen and retail trading orientation
• Integrated campaign and project leadership
• Customer insight and analytical decision-making
• Digital, CRM, social and media understanding
• Briefing, copy judgement and brand stewardship
• Budget management and supplier negotiation
• Senior stakeholder influence and presentation
• Team direction, coaching and accountability
• Responsible AI literacy and continuous learning
• Excellent written and verbal communication
• Resilience, prioritisation and attention to detail