Subscriptions Partnership Manager

About the role

TFG is hiring a Subscriptions Partnership Manager, based in Western Cape.

Responsibilities

• Success in managing or strong experience in a subscription-based businesses, demonstrating strong revenue generation and customer retention capabilities.
• Strong understanding of subscription metrics, cancellation analysis, and customer lifecycle management.
• Exceptional commercial insight and negotiating ability
• Ability to use data-driven insights to inform decision-making (with the analytics team).
• Strong communication and presentation skills to communicate strategy and results to external and internal stakeholders.
• Ability to collaborate effectively across different departments and functions.
• Experience with subscription management platforms and relevant analytics tools.
• Understanding of licensing models and/or legal contracts.
• Researching, identifying and negotiating with key product benefit partners to agree mutually beneficial product offerings on the TFG Media subscription platform at optimal pricing to ensure strong, fast market penetration and a highly competitive offering.
• Drive contract and licensing negotiations with key external partners (including international) across a wide range of industries including entertainment and technology
• Track and report key metrics including cancellations, customer lifetime value, acquisition costs and benefit usage and identify areas for improvement.
• Drive acquisition via digital marketing campaign and partnerships using customer segments and value propositions.
• Retention initiatives including value bundling, personalisation, incentives and loyalty propositions
• Drive revenue growth through acceptable profit margin (optimisation of pricing and expense management), customer upselling, cross-selling, and cancellation management.
• Drive strategy and vision
• Drive strategy and roadmap for subscription volume and revenue growth
• Use customer data, industry research and consumer trends to improve consumer experience and subscription lifetime.
• Collaborate cross-functionally across business portfolios
• Partner with business to ensure subscriptions initiatives are clearly represented and communicated including financial business cases for prioritization
• Project Execution
• Execution of initiatives including go-to-market launch plans, and optimization recommendations
• Ensure strategies are documented and strategy document is regularly updated
• Regular reporting to internal key stakeholders and executives
• Behaviours and Skills required
• Ability to effectively recognise and monitize market opportunities to ensure product and portfolio growth through creative and interactive platforms and campaigns
• Exceptional communication and people skills
• Strong drive to actively contribute to product brand growth, market share, and profitability
• Good judgement and forward -planning skills
• Flair for creativity and a high attention to detail
• To be a team player, driven and motivated
• Lateral thinker who brings fresh new ideas to the table

Requirements

• Must
• Business or legal related degree or commensurate experience
• Digital subscription management or platform experience
• Strong budget (P & L) skills
• Experience with licensing models / contracts
• Digital sales platforms & technologies
• Preferred
• Digital entertainment industry knowledge
• Loyalty program strategy and management insights
• E-commerce experience
• Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.