Deputy Director: Communications and Marketing

About the role

The Department of Roads and Transport (Gauteng) is hiring a Deputy Director: Communications and Marketing in Corporate Services, based in Bedfordview. This is a permanent post, paying R932,292 a year. How to apply: All applications to be submitted online on the following link: online at https//jobs.gauteng.gov.za Reference number to quote: REFS/057124 Closing date: 06 November 2026 Use the new Z83 form and attach a detailed CV. Note: Applicant must ensure that they complete all sections on the online Z83 and attached a detailed CV with at least three (3) contactable references. Failure to complete or disclose all required information will automatically disqualify the applicant. No late applications will be accepted. Shortlisted candidates will be required to submit certified copies of qualifications, identity document and driver’s license on or before the day of the interview. It is the applicant’s responsibility to have foreign qualifications evaluated by the South African Qualifications Authority (SAQA). The National Department of Forestry, Fisheries and the Environment is an equal opportunity, affirmative action employer. Preference may be given to appointable applicants from the underrepresented designated groups in terms of the Department’s equity plan. Persons with disabilities are encouraged to apply. Correspondence will be limited to successful candidates only. Short-listed candidates will be subjected to screening and security vetting to determine their suitability for employment, including but not limited to: Criminal records; Citizenship status; Credit worthiness; Previous employment (reference checks); and Qualification verification. Short-listed candidates will be expected to avail themselves at the Department’s convenience. Entry level requirements for SMS posts: In terms of the Directive on Compulsory Capacity Development, Mandatory Training Days & Minimum Entry Requirements for SMS that was introduced on 1 April 2015, a requirement for all applicants for SMS posts from 1 April 2020 is a successful completion of the Senior Management PreEntry Programme as endorsed by the National School of Government (NSG) prior to appointment. The course is available at the NSG under the name Certificate for entry into SMS and the full details can be obtained by following the below link: https://www.thensg.gov.za/training-course/sms-preentryprogramme. All shortlisted candidates, including the SMS, shall undertake two pre-entry assessments. One will be a practical exercise to determine a candidate’s suitability based on the post’s technical and generic requirements and the other must be an integrity (ethical conduct) assessment. Selection panels shall score both technical exercises as an additional criterion in the interview process. All shortlisted candidates for SMS posts will be subjected to a technical exercise and interview. Following the interview and technical assessment for all SMS posts, a maximum of three (3) SMS candidates will undergo psychometric assessments to assess cognitive capabilities, behavioural preferences, emotional intelligence, and integrity in compliance with the DPSA Directive on the implementation of competency-based assessments. Persons appointed will be subjected to a security clearance, the signing of performance agreement and employment contract. The Department reserves the right not to make an appointment. If you have not been contacted within three 3 months after the closing date of the advertisement, please accept that your application was unsuccessful. By submitting the employment application form, you agree and consent in terms of Section 11(1) of the Protection of Personal Information Act (POPIA), 2013 (Act 4 of 2013), for your personal information which you provide to the DFFE to being processed by the department and its employees, agents, Cabinet committees, and subcontractors for recruitment purposes, in accordance with the POPIA of 2013. For general enquiries please conduct Human Resources on 010 345 1535. NB: If you do not receive any response within 3 months, please accept that your application was unsuccessful. No faxed, post or hand delivered, and late applications will be considered.

Responsibilities

• Manage the development and implementation of marketing and communication strategies: Develop and implement an annual Marketing and Communication Strategy aligned to g-FleeT’s strategic goals and APP.
• Align communication plans with service delivery priorities, including fleet optimisation, cost reduction, and customer satisfaction.
• Coordinate integrated campaigns to promote g-FleeT services and innovations.
• Provide strategic communication support, SMT, and the Office of the MEC where required.
• Review and update strategies based on performance data and stakeholder feedback Manage the development and implementation branding in line with Corporate Identity standards: Develop and enforce brand guidelines for all internal and external communications.
• Review and approve marketing materials to ensure compliance with corporate identity standards.
• Promote brand visibility across government platforms and stakeholder environments.
• Strengthen brand positioning as a reliable and innovative fleet management entity.
• Conduct periodic brand audits to ensure consistency.
• Manage stakeholder engagement and public relations:
• Develop and implement stakeholder engagement plans targeting client departments, municipalities, and entities
• Manage public relations activities, including media liaison, press releases, and stakeholder communications
• Facilitate media inquiries in line with government communication protocols
• Facilitate stakeholder awareness sessions and outreach programmes
• Monitor public perception and reputational risks and implement mitigation strategies
• Enhance digital marketing and content management:
• Develop and manage content for the g- FleeT website and digital platforms.: Implement social media strategies to increase engagement and awareness
• Develop email marketing and internal communication campaigns
• Manage regular updates of digital platforms with relevant and accurate information
• Use digital platforms to promote customercentric services and innovations
• Promote g-FleeT services to drive utilisation:
• Awareness, and stakeholder value
• Design and implement targeted marketing campaigns for fleet services and new initiatives
• Develop marketing collateral (brochures, presentations, reports, promotional materials)
• Support rollout of new systems and services through communication campaigns
• Coordinate internal campaigns to improve staff awareness and alignment
• Evaluate campaign effectiveness and refine approaches accordingly
• Deliver highimpact events and communication platforms that support stakeholder engagement and service awareness: Plan and manage corporate events, including launches, stakeholder forums, and roadshows.
• Coordinate participation in government and industry exhibitions.
• Develop speeches, presentations, and briefing notes for leadership.
• Ensure professional execution of all events aligned with branding and strategic objectives.
• Evaluate event outcomes and stakeholder feedback Conduct research, monitor and report using data, insights and performance tracking: Conduct market and stakeholder research to identify trends and opportunities.
• Monitor marketing and communication performance indicators (e.g., customer satisfaction, engagement levels).
• Compile monthly, quarterly, and annual reports on communication activities.
• Analyse campaign performance and provide recommendations for improvement.
• Benchmark g-FleeT performance against industry and public sector best practices.
• Manage Resources:
• Manage employee performance through Performance Management and Development System (PMDS) processes Prepare and manage the unit's budget in line with organisational priorities and PFMA requirements
• Prepare and manage the unit’s budget in line with organisational priorities and PFMA requirements
• Monitor expenditure and ensure effective, economical, and efficient utilisation of resources
• Manage communication and marketing assets, equipment, and information resources

Requirements

• NQF Level 7 in Communications/Marketing A valid Driver’s License 3 – 5 years at Assistant Director level in Communications/Marketing.
• A valid Driver’s Licence.
• Knowledge in Government Communication Systems.
• Marketing and Branding Media Relations and Public Relations Digital Communication and Social Media.
• Stakeholder and Public Engagement, Legislative and Regulatory Frameworks, Strategic Management, Financial and Resource Management Research and Communication Analysis.