Paid Media Manager

About the role

Capitec is hiring a Paid Media Manager. At Capitec, we're always looking for exceptional marketing talent who can help us connect meaningfully with millions of South Africans. We're building a network of high-calibre paid media professionals who are passionate about performance marketing, audience growth, digital innovation, and data-driven decision-making. If you're a Paid Media Manager, Performance Marketing Manager, Digital Media Lead, or Programmatic Specialist looking to shape the future of marketing within one of South Africa's most trusted brands, we'd love to hear from you.

Responsibilities

• Be Ready for What's Next
• While this is not an active role, we are always looking to connect with exceptional talent. By joining our talent pipeline, you'll be among the first professionals considered when relevant opportunities become available. We encourage you to submit your profile and stay connected with our team for future career possibilities.

Requirements

• You may be a strong match if you have
• Significant experience in Paid Media, Performance Marketing, Digital Marketing, Growth Marketing, or Media Strategy.
• Experience managing medium to large digital advertising budgets.
• Strong expertise across Google Ads, Meta, YouTube, DV360, Programmatic, Search, Display, or Social channels.
• Exceptional analytical and optimisation capabilities.
• Experience working with attribution, measurement, analytics, and reporting tools.
• The ability to influence stakeholders and build strong partnerships across teams.
• A growth mindset and passion for continuous improvement.
• Education (Minimum)
• Diploma
• Education (Ideal or Preferred)
• Bachelor's Degree in Marketing or Communication
• Knowledge and Experience
• Experience
• 7+ years' experience in paid media, or media operations.
• Proven success managing large-scale media budgets and performance-driven campaigns.
• Strong hands-on experience across platforms such as Google Ads, YouTube, Meta, Display, Programmatic, and other paid media channels.
• Experience working with analytics and measurement tools, attribution models, tracking technologies, and performance dashboards.
• Demonstrated ability to manage agencies and influence cross-functional stakeholders.
• Experience within a highly regulated industry such as financial services would be advantageous.
• Knowledge
• Lead the planning, execution, optimisation, and reporting of paid media campaigns across digital platforms.
• Develop audience strategies that ensure media investment reaches the most relevant and valuable client segments.
• Translate business objectives into measurable paid media plans that deliver commercial impact.
• Continuously monitor campaign performance and identify opportunities to improve efficiency, engagement, and return on investment.
• Manage relationships with media agencies, platform partners, and key internal stakeholders.
• Oversee media budgets and ensure effective allocation of spend across campaigns and channels.
• se data, insights, and market trends to inform strategic recommendations and drive innovation.
• Collaborate with creative, brand, CRM, product, and analytics teams to deliver integrated marketing campaigns.
• Ensure media activities meet all governance, compliance, and data privacy requirements.
• Build and refine reporting frameworks that provide meaningful insight into campaign and channel performance.
• Skills
• Analytical Skills
• Communications Skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Decision making skills
• Leadership Skills
• Management skills
• Planning, organising and coordination skills